The Real Estate Staging Association (RESA): Is it worth joining?

The Real Estate Staging Association (RESA): Is it worth joining?

The Real Estate Staging Association (RESA): Is it worth joining?

The Real Estate Staging Association (RESA): Is it worth joining? The Real Estate Staging Association (RESA) is one of the largest home staging associations in the United States and is known globally throughout the world, but it's not the only one. View Home Staging Warehouse's full list of home staging associations and resources here.

Home Staging Warehouse has researched the Real Estate Staging Association (RESA) to provide you thorough overview and important facts we feel you should know before joining or utilizing their products and services. Home Staging Warehouse is not a member or affiliate of RESA. We offer an unbiased review of their products and services to assist home stagers and other professionals in deciding if membership can benefit their success.

What is RESA?

What is RESA’s Purpose and Mission?

Who is RESA for?

When was RESA founded?

What type of business entity is RESA?

How does RESA operate?

Where is RESA based?

Who can become a RESA Member?

How to join RESA?

How much does it cost to join RESA?

What is RESACON?

Why Choose a RESA Member to Stage Your Home?

RESA Awards

RESA’s Consumer Resources

Corporate Information

What is RESA?

The Real Estate Staging Association (RESA) is the trade association for professional home stagers and others involved in the home staging industry or related professions. Home staging involves preparing a residence for sale in the real estate marketplace by enhancing its appeal to potential buyers. RESA was founded in 2007 with the mission to advance professionalism and excellence in real estate staging. RESA provides education, resources, and support to its members, as well as promoting the value of home staging to the public.

What is RESA’s Purpose and Mission?

The mission of the Real Estate Staging Association (RESA) is to advance professionalism and excellence in real estate staging. The organization focuses on several key objectives in line with this mission:

1 – Promoting Industry Standards:

RESA aims to establish and promote high standards within the home staging industry. This includes providing education, resources, and guidelines for professional practices.

2 – Providing Education and Certification:

RESA is committed to offering education and certification programs to home stagers. This helps enhance their skills, knowledge, and professionalism, contributing to the overall quality of services in the industry.

3 – Advocating for the Industry:

RESA works to increase awareness and understanding of the value of home staging among real estate professionals, homeowners, and the general public. This involves advocating for the recognition of home staging as a valuable and integral part of the real estate sales process.

4 – Networking and Community Building:

The association facilitates networking opportunities and community building among its members. This includes conferences, events, and regional chapters where professionals can connect, share insights, and support one another.

5 – Supporting Members:

RESA provides support to its members by offering resources, tools, and a platform for professional development. This support helps members stay informed about industry trends, best practices, and business strategies.

Who is RESA for?

RESA is primarily for home stagers, but it also includes other professionals such as real estate agents, photographers, and designers who are involved in the real estate staging industry.

When was RESA founded?

The Real Estate Staging Association (RESA) was founded by Shell Brodnax. Shell Brodnax is a prominent figure in the home staging industry and has played a significant role in the development and growth of RESA since its establishment in 2007. As the founder, she has been involved in advocating for the home staging profession and providing support for professionals in the field through RESA’s initiatives, programs, and resources.

What type of business entity is RESA?

The Real Estate Staging Association® (RESA®), a 501 c 6 tax-exempt organization, is the trade association for the home staging industry. RESA® members are a global community of professional home stagers, redesigners, decorators, and real estate professionals who are committed to advancing professionalism and excellence in real estate staging.

The Real Estate Staging Association (RESA) is an Organization registered in the State of California as a Nonprofit Corporation – CA – Mutual Benefit. A nonprofit corporation, specifically in the state of California, is an entity that operates for a mutual benefit. In this context, a mutual benefit implies that the corporation is formed for the purpose of benefiting its members or those connected to the corporation in some way, rather than for the general public or society as a whole. The primary objective of a nonprofit corporation under mutual benefit is to serve the collective interests and needs of its members, which can include organizations, individuals, or both. Nonprofit corporations of this nature often have a clear focus on fulfilling the specific requirements and objectives set forth by their members, which distinguishes them from other types of nonprofit organizations that aim to serve the public or advance charitable causes on a broader scale.

How does RESA operate?

RESA operates as a professional membership organization that provides resources, support, and education for its members. It offers training and certification programs for home stagers to enhance their skills and professionalism. RESA advocates for the home staging industry and works to increase awareness of the benefits of staging among real estate professionals and the general public.

Where is RESA based?

RESA is an Organization registered in the State of California as a Nonprofit Corporation – CA – Mutual Benefit. RESA’s headquarters is currently located in Columbus, North Carolina in the United States however it operates online and through regional chapters. RESA is an international organization with members across the globe.

Who can become a RESA Member?

The Real Estate Staging Association (RESA) typically welcomes individuals who are involved in the home staging industry or related professions. The eligibility criteria for membership may vary, but generally, the following individuals can become RESA members:

Home Stagers: Professional home stagers who prepare and enhance properties for sale or rental.

Real Estate Agents and Brokers: Those involved in the real estate industry who see the value of home staging and want to connect with staging professionals.

Interior Designers and Decorators: Professionals in interior design and decorating who may also offer home staging services.

Photographers: Photographers who specialize in real estate photography and work with home staging professionals.

Businesses and Suppliers: Companies or individuals who provide products or services to the home staging industry, such as furniture rental companies, suppliers of staging materials, etc.

Educators and Trainers: Individuals or organizations that provide education and training related to home staging.

Associations and Affiliates: Other associations and organizations with an interest in or connection to the home staging industry.

It’s important to check the specific membership categories and criteria outlined by RESA, as they may evolve or change over time. Additionally, membership benefits, fees, and requirements can vary, so interested individuals or businesses should review the most up-to-date information on the official RESA website or contact RESA directly for accurate details.

How to join RESA?

Membership information and application details can be found on the RESA website. To join the Real Estate Staging Association (RESA), you typically need to follow a registration process outlined by the organization. While specific details may change, here are general steps you can take to become a member:

1 – Visit the RESA Website: Go to the official website of RESA.

2 – Explore Membership Options: Look for a section on the website related to membership. There, you should find information about different membership levels, benefits, and fees.

3 – Review Membership Criteria: Understand the eligibility criteria for the type of membership you are interested in. Criteria may vary for home stagers, real estate agents, suppliers, and other categories.

4 – Complete the Application: There is usually an online application form that you need to fill out. Provide the necessary information, which may include your name, contact details, professional background, and other relevant information.

5 – Choose Membership Level: Select the appropriate membership level based on your professional status and needs. Membership levels may have different benefits and fees associated with them.

6 – Pay Membership Fee: Pay the required membership fee. Membership fees often support the association’s activities and resources provided to members.

7 – Verify Details: Review your application before submitting it to ensure that all information is accurate. Some associations may require supporting documentation or references.

8 – Submit Application: Submit your completed application through the online form provided on the website.

9 – Wait for Approval: After submitting your application, you may need to wait for it to be reviewed and approved by the association. Once approved, you will likely receive confirmation and details about your membership.

10 – Access Member Resources: Upon approval, you should gain access to member resources, benefits, and any relevant networking opportunities provided by RESA.

Keep in mind that these steps provide a general guideline, and specific details may vary. It’s advisable to check the official RESA website for the most up-to-date information and specific instructions on how to join. If you have any questions, you may also contact RESA directly for assistance.

How much does it cost to join RESA?

The membership costs for the Real Estate Staging Association (RESA) can vary based on factors such as membership level, location, and whether the member is an individual or a company. Membership levels may include categories like Professional, Associate, Affiliate, and others, each with its own set of benefits and costs.

Since membership details, fees, and structures can change over time, it’s recommended to visit the official RESA website or directly contact RESA for the most up-to-date and accurate information regarding membership costs. The official website will provide you with the current fee structure, any discounts or promotions available, and information on how to join or renew your membership.

Keep in mind that membership in professional associations often comes with benefits such as access to industry resources, networking opportunities, educational materials, and events. The costs associated with membership are typically an investment in professional development, networking, and support within the specific industry or field.



COST: $190.00 for a 1-year membership in 2023.

This membership is open to individuals who own a home staging business, work for a home staging business, or are just starting in the field. It is also available to interior designers and decorators who provide staging services.

Please note that you are not required to have been in business for more than a year, and there are no specific classes or designations required to join RESA®.


COST: $250.00 for a 1-year membership in 2023.

The RESA-PRO™ designation elevates the credibility of professional stagers, emphasizing higher ethical standards and practices. This membership is accessible to individuals who own or work for home staging businesses, as well as interior designers and decorators offering staging services, particularly those who operate with business insurance and contracts.

RESA-PRO designees enjoy several benefits, including:

1. Eligibility to apply as a RESA® Approved Instructor, teaching the RESA® MCE Program to real estate agents.

2. Participation in the Sold Over List Price Club..

To obtain the RESA-PRO™ designation, you must meet these six mandatory requirements:

1. Pass the ethics exam (an open-book, online exam with study materials provided).

2. Agree to adhere to the RESA® Code of Ethics, which includes restrictions on the use of stock photos in your marketing materials.

3. Possess a minimum of one year in business as a professional home stager (supported by documentation such as a Business License, LLC, CORP, or Legal Partnership) or have worked for a RESA-PRO™ for at least two years.

4. Provide proof of home staging business insurance.

5. Maintain a business checking account.

6. Complete your profile on the RESA® directory.

Please note that documentation of your business structure, insurance, business checking account, and website and marketing materials must be maintained by your employer.

The RESA® Ethics class and exam are integral components in setting higher industry standards. RESA-PRO™ is the sole designation governed and regulated by the Real Estate Staging Association®, ensuring that RESA-PRO™ designees maintain the utmost ethical standards.

Key details about the RESA-PRO™ Ethics Exam:

– The exam consists of 20 questions.

– A minimum score of 80% is required to pass.

– You can refer to the RESA-PRO™ Ethics Class PDF file while taking the exam.

– You have 45 minutes to complete the exam.

– The class is offered online and will be emailed to you upon joining this membership level.


COST: $250.00 for a 1-year membership in 2023.

This membership is for any person who is interested in the purposes of the Real Estate Staging Association® but who does not offer staging services, including but not limited to licensed real estate agents, photographers, flooring/furniture vendors, financial services companies, paint companies, insurance industry businesses, educational institutions/providers, and real estate builders, developers, lenders, appraisers, inspectors and title companies.

*Associate membership does not denote a national corporate partnership with RESA®.


RESA hosts conferences, events, and webinars to facilitate networking and education within the home staging industry. RESACON is an annual conference hosted by the Real Estate Staging Association (RESA). RESACON stands for Real Estate Staging Association Convention. This event is designed to bring together professionals in the home staging industry for networking, education, and professional development. Here are some key aspects of RESACON:


RESACON serves as a platform for home staging professionals, real estate agents, and related industry experts to connect, share knowledge, and stay updated on the latest trends and developments in the field of home staging.

Education and Training

The conference typically features a series of educational sessions, workshops, and seminars conducted by industry experts. Topics may include business strategies, marketing, design trends, and other relevant subjects aimed at enhancing the skills and knowledge of attendees.

Networking Opportunities

RESACON provides ample opportunities for networking. Attendees can connect with fellow professionals, exchange ideas, and build relationships within the home staging community.

Vendor Exhibits

The conference often includes a vendor expo where companies related to the home staging industry showcase their products and services. This gives attendees the chance to explore new tools, technologies, and resources.

Recognition and Awards

RESA may use RESACON as a platform to recognize outstanding achievements within the home staging industry. Awards and honors may be presented to individuals or companies for their contributions to the field.

Location and Schedule

RESACON is held at different locations each year. The schedule typically spans several days and includes a mix of keynote presentations, breakout sessions, social events, and other activities.


To attend RESACON, individuals typically need to register in advance. Registration fees may vary based on membership status, early bird discounts, and other factors.

It’s important to note that details about RESACON, including dates, locations, and specific offerings, may change from year to year. For the most current and accurate information about RESACON, it is recommended to check the official RESA website or contact RESA directly. If there have been updates or changes since my last knowledge update in January 2022, you can get the latest details from the official sources.

The organization may also have regional chapters that organize local events and activities.

Why Choose a RESA Member to Stage Your Home?

When it comes to staging your home, you want to make sure you are working with a qualified and reputable professional. That’s where RESA comes in. All RESA members are held to a strict code of ethics and have completed a comprehensive training program. They also have access to the latest industry trends and techniques, ensuring that your home is staged to appeal to potential buyers.

Choosing a real estate staging professional who is a member of the Real Estate Staging Association (RESA) can offer several benefits when it comes to staging your home for sale. Here are some reasons why you might consider hiring a RESA member:

1 – Professional Standards: RESA members are committed to upholding high professional standards in the home staging industry. They adhere to a code of ethics, promoting integrity and professionalism in their work.

2 – Education and Training: RESA members often have access to ongoing education and training opportunities provided by the association. This means they are likely to be well-versed in the latest industry trends, design techniques, and best practices.

3 – Industry Recognition: Being a member of a respected professional association like RESA can enhance the credibility of a home stager. It signifies a commitment to excellence and professionalism within the industry.

4 – Networking and Collaboration: RESA members have opportunities to network and collaborate with other professionals in the home staging and real estate industries. This network can provide additional resources, insights, and support for their clients.

5 – Access to Resources: RESA members often have access to resources and tools that can benefit their staging projects. This could include industry research, staging guidelines, and other materials that contribute to the effectiveness of the staging process.

6 – Code of Ethics: RESA members adhere to a code of ethics that promotes fair and ethical business practices. This commitment to ethical behavior can provide clients with confidence and trust in their chosen staging professional.

7 – Stay Informed on Market Trends: RESA members are likely to stay informed about current real estate market trends. This knowledge is valuable when tailoring staging strategies to align with buyer preferences and market demands.

8 – Commitment to Professional Development: Being part of RESA indicates a commitment to ongoing professional development. This dedication ensures that members continuously improve their skills and stay updated on industry advancements.

9 – Global Perspective: RESA is an international organization, and its members may have a broader perspective on global design and staging trends. This can bring a unique and informed approach to the staging process.

It’s important to note that while membership in RESA can be a positive factor, it’s also crucial to consider the individual stager’s experience, portfolio, and client testimonials. Ask for references and examples of their previous work to ensure they align with your expectations for staging your home.

RESA Awards

RESA recognizes excellence in the home staging industry through its annual RESA Awards. These awards celebrate the achievements of RESA members in various categories, including Best Occupied Staging, Best Vacant Staging, and Best Redesign. By choosing a RESA member, you can be confident that you are working with a top-notch professional who has been recognized for their outstanding work.

The Real Estate Staging Association (RESA) presents several awards to recognize outstanding achievements and contributions within the home staging industry. As of my last knowledge update in January 2022, RESA offers various awards, and these may include:

RESA Home Stager of the Year Awards

This award recognizes home staging professionals who have demonstrated exceptional skills, innovation, and success in the field. It is one of the highest honors bestowed by RESA.

RESA Top Ten Home Stagers of the Year Awards

RESA may recognize the top ten home stagers based on their accomplishments, contributions, and impact within the industry.

RESA Rookie of the Year Award

This award is designed for newer members of RESA who have achieved remarkable success and growth in their staging businesses.

RESA Chapter of the Year Award

RESA has chapters in various regions, and this award recognizes the achievements and contributions of a particular chapter in promoting the interests and professionalism of home stagers in their area.

RESA Innovator of the Year Award

The Innovator of the Year Award acknowledges individuals who have demonstrated creativity and innovation in the field of home staging.

RESA Product of the Year Award

This award is given to a product or service that has made a significant impact in the home staging industry.

*Please note that award categories and names may change, and new awards may be introduced over time. It’s recommended to check the official RESA website or contact RESA directly for the most current and accurate information on awards and recognition programs. Additionally, details about awards and categories may be updated, and new awards may be introduced, so it’s a good idea to verify the information for the latest updates.

RESA’s Consumer Resources

Real Estate Staging Association (RESA) provides various consumer resources on its website to help homeowners, sellers, and real estate professionals understand the benefits of home staging and make informed decisions. Here are some common consumer resources that RESA offers:

Home Staging Directory

RESA often maintains a directory of professional home stagers. This directory allows consumers to find and connect with RESA members in their area.

Articles and Blog Posts

RESA may have articles and blog posts that provide information on the benefits of home staging, tips for preparing a home for sale, and other relevant topics.

FAQs About Home Staging

Frequently Asked Questions (FAQs) about home staging can help address common queries that homeowners may have. This resource can offer insights into the staging process and its impact on the sale of a property.

Staging Success Stories

RESA may share success stories and case studies showcasing the positive outcomes of home staging. These stories can illustrate how staging has contributed to faster sales and increased property values.

Home Staging Statistics

Information and statistics on the effectiveness of home staging in real estate transactions can provide consumers with data-driven insights into the value of staging.

Consumer Guides and eBooks

RESA may offer downloadable guides or eBooks for consumers, providing step-by-step information on preparing a home for sale, understanding the staging process, and maximizing property appeal.

Webinars and Workshops

Online webinars or workshops organized by RESA can be valuable resources for consumers seeking more in-depth knowledge about home staging.

Tips for DIY Staging

RESA may provide practical tips and advice for homeowners who want to attempt some do-it-yourself (DIY) staging techniques.

It’s important to note that the availability of resources and specific offerings may change over time. For the most up-to-date and detailed consumer resources, it is recommended to visit the official RESA website or contact RESA directly. If there have been updates or changes since my last knowledge update in January 2022, you can obtain the latest information directly from RESA.

The Value of Home Staging

Home staging has been proven to be an effective tool in selling a home quickly and for top dollar. According to a survey by the National Association of Realtors, 77% of buyers’ agents said that staging a home made it easier for buyers to visualize the property as their future home. Additionally, staged homes spent 73% less time on the market compared to non-staged homes. By investing in staging services, you are not only increasing the chances of a quick sale, but also potentially increasing the sale price of your home.


Whether you are a homeowner looking to sell your property or a real estate agent looking to provide the best service to your clients, the Real Estate Staging Association (RESA) is an invaluable resource for all things home staging. By choosing a RESA member, you can be confident that you are working with a qualified and reputable professional who is dedicated to helping you achieve your real estate goals. Visit RESA’s website today to learn more and find a RESA member near you.

Corporate Information: RESA – Real Estate Staging Association

RESA Executives:

CEO: Shell Brodnax

Vice President of Operations: Gina Vierra

Creative Director: Felicia Pulley

Marketing Assistant: Joanna Fraley

Physical Address:

613 Old Hwy 19, Columbus, North Carolina, 28722, United States



(888) 201-8687

Better Business Bureau BBB Profile:

Dun & Bradstreet Business Directory Listing

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